So, we told you all of that to really tell you about this: the content management system. If you were to ask the client what they liked most about the website, they might talk for awhile and never mention the public face of the site.
Naturally, the backend administrative area of the site allows the client to update and add products easily, manage photos and other site content and manage user privileges. However, the real benefits come from the admin’s ability to help the client track and manage orders.
The client can track orders by product type, generate reports over a specific date range and even see the comments customers have left about their purchases (usually they’re glowing compliments). Even better, the fulfillment of orders is completely automated with their warehouse. As orders come in through the site, they are automagically sent to the warehouse through a datafeed, and the client never lifts a finger. And all this only scratches the surface; we could go on about the login-only retailer sections, the press management and other reports built in, but I think we’ve made our point.